People like me think that cooking, preparing dinner and the table, eating togheter is a form of love for ourselves and for the relatives and friends with whom we share the table with. In front of a table and a well cooked food we talk, we laugh, we savour, we share opinions, we relax. In a sense it's also inspiring and stimulating: think about how many times you tasted a new ingredient and started thinking about pairings with other foods or wine.
All these emotions and feelings related to food and eating, make me suddendly think about WHAT we eat.
Have you ever enjoyed a dinner with a bad cooked meal or terrible choice of ingredients? Me, never.
I never buy a "product" without knowing its provenience, how it was processed, who produced it. It's a sort of nice and fascinating ritual for me getting to know the origin and the makers of an olive oil, meeting the cheese maker that is capable of make that amazing Ricotta, buying seasonal ans savoury fruits and vegetables at the Saturday market where the farmers of Valdichiana come.
It's local food, sustainable, it's surely fresher and full of nutrients, tastier and has an history to share. Do we need any other reason?